Tidbits from pdf europe
The pdf conference in Barcelona was fascinating, as expected of course. Great atmosphere, great crowd, great ideas. So, here are a few belated scattered tidbits and thoughts:
Pdf being a New York-born conference brought in a whole bunch of people from the other side of the Atlantic, people we usually “follow” through the web. The heavy artillery were of course the people who were involved with the Obama campaign. Now, a couple of things come to mind when talking about the Obama campaign.
First of all, our American friends have a tendency to paint an almost activist picture of the campaign. There is always talk around notions of “bottom-up”, “citizen engagement”, “grassroots mobilization” and so on. However one cannot fail to notice that the Obama campaign was still a … hmm…well, “campaign”. Which means that by definition was a top-down exercise and a very expensive one.